Don't go hard on your customers with a complicated web design
make your website simple and clear to the customer. make sure the user interface don't confuse your visitors. because web design impacts on SEO ranking and also the traffic. your website should be attractive enough to bring the customers and also simple enough that makes your visitors visit again and again.
Great, But When I took an interview of candidates he told me that we can win without doing any off page activity? When did I ask him how it is possible? Then he told me that we need to create our website user-friendly, What exactly a user wants from us? A website which is easily understandable and everything will here in the form of graphics or either in a manner there He will able to find anything, There is no other option like when we are searching on google about crazyengineers.com then we will find that we have the complete information. So the same kind of information the user wants from our side.