Does web design affect SEO?
The structure and design of an website actually can affects it's rankings and overall traffic.Web design must provide an intuitive and easily navigable site structure that features a design/content that users are able to understand and interact with.Things like hierarchy and overall aesthetic can significantly affect one's sites bounce rate and,in turn the effectiveness of one's other SEO efforts.
Yes, It is one of the positive parts of On page SEO. As you know very well that there are two types of SEO On Page and Off Page. In Off Page there is a lot of checklists which are listed here:
- SEO Friendly URLs
- Title Tag
- header tag (H1, H2, H3,...)
- Responsive Design (You question under this checklist)
- Outbound Links
- Internal Linking
- Site Speed/page Speed
- Image Optimization
- Social Sharing API integration
- Boost your Dwell Time
A website which is mobile responsive is rank higher than a website which is not mobile responsive. Similar to a website which has good design well-structured decrease the bounce rate of a website and a website which have not proper hierarchy will not rank better on SERP Page.
A Webpage with proper design rank higher in the SERP pages, In some cases webpage, can rank because of some other factors.