Software Testing Squad
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Aswini Vi
Aswini Vi
Computer Science
28 Jan 2019

What is A/B testing?

How this A/B testing is useful?

Mention it's benefits .

Archana Priyadarshini
Archana Priyadarshini
Computer Science
2mos ago

A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. 

A/B testing allows individuals, teams, and companies to make careful changes to their user experiences while collecting data on the results. This allows them to construct hypotheses, and to learn better why certain elements of their experiences impact user behavior.


  1. Improved user engagement
  2. Improved content
  3. Reduced bounce rates
  4. Increased conversion rates
  5. Higher conversion values
  6. Ease of analysis
  7. Reduced risks