Will Google Search Ditch Backlinks In Favour Of 'Knowledge Based Trust Score'?

Replies

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  Arun Goyal

  Well this is right that just 5 OR 6 year before the numbers of back-links were quite responsible for your website's search engine credibility and this is the fact that once encouraged spammers to spread useless and invaluable content all over the internet in order to build back-links. But over past 4 years search engines got smarter and lot of updated were rolled out to discourage spamming such as google panda and Penguin.
  
  These updates were all necessary from google end because one side google is running its revenue machine PPC and charging $5 to $55 just for a click and other side very first pages of search results are showing useless spam content ranking high due to back-links numbers. In this scenario why one would run PPC campaign on google.
  
  So google guys had to do it.....Now your question abt ditching back-links
  
  I would say backlinks are still backbone of your online strategy but now we have to make sure that we are making backlinks through really-really good and audience magnetizing content.
  
  In current scenario only back-link doesn't matter but the content within you are placing it and platform where you publishing it is vital. If your back-link not converting any traffic to your landing page then it is more like a spam link.
  
  Make a deep research and list-out selective platforms for your content syndication strategy. Choose platforms that really convert you traffic and Leeds otherwise your efforts will be in vein, For instance if i am gonna publish an article about 'App store submission guideline" and publish it on a unknown blog hosted on a free platform like blogspot it wouldn't fruitful but if i publish it on platform like appfutura.com, thenextweb.com, searchenginejournal.com it would definitely convert me traffic and Leeds and thus my back-link wouldn't be a spam.
  
  When we talk abt content its not about "Text" always. It could be a video, Info-graph, Slideshow, Animation, How-to, Press-Release, Informational one, Mail ..etc
  
  My Final Opinion :
  Building back-links through content syndication is a time taking process and demands extremely creative and qualified resource. Thus organic search engine promotion has become an expensive practice but it delivers long term benefits.
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  Kaustubh Katdare

  Good points, #-Link-Snipped-#. I think Google won't ditch the backlinks right away. The logic that a useful resource would be linked by many still holds true but the weightage it has had until now is likely to go down. I'm not sure if Google would actually begin trusting the KBT right away - because it might not be just as effective at the scale at which Google functions.
  
  Google's still not cracked the problem of finding out the information hidden in the form of images and videos. It STILL relies mostly on the meta information provided in the form of 'description' or tags to figure out what the image is about. It might just take several years before the computer systems can crack that.
  
  My only hope to see something really good coming out from Google is having a worthy competitor in the market. Right now, there's not anyone to gain if Google loses. I hope Microsoft works out wonders with the Bing! But that my wishful thinking.
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  Susan Diaz

  Obviously, you can't create links instantly or you should not, Growing your personal brand is one of those slow-and-steady-wins-the-race techniques. may be I can include few techniques that are still indicating much more reputation towards the domain falling high range including below.
  

  • Guest Blog & Get Others To Do It, Too
  • Make Info-graphics
  • Get Active On Social
  • Ask For Links
  • Grow Your Personal Brand

  2015 marks a new era in link building. Even though earning links is far more labor intensive, it is still important. You simply cannot have a top-ranking site without generating top-quality links.
  
  Susan Diaz | Digital Marketing Expert