Self portraits or selfie is a digital phenomenon that does not seem to have an expiry date. Like other internet generated trends like flash mobs which managed to go out of trend in a few years, selfies have managed to grow at a consistent pace. Thanks to front camera sensors on smartphones and social photo sharing websites the trend is bigger than ever. Now there are so many apps related to selfies that Apple has a dedicated category for them on the App Store. While every other app comes with a huge list of photo filters that claim to enhance (read mess up) the photos, someone out there has decided to put a healthy twist on selfies.
A start-up named as Pretty Smart Women LLC based out of Phoenix, Arizona have put up their first app on the Apple App Store titled SkinneePix. The idea from this app came from the well known complaint where people say that the camera adds ten pounds to your look. The makers of this app stress that the app is not meant to be “controversial” and it is all about promoting the idea of a healthy body. Once you download the app by paying 0.99 USD you can set it up to take a selfie from the front camera or even take a picture of a friend using the rear camera of your iOS device. The app then detects your facial features asks you to select the appropriate option which takes 0, 5, 10, or 15 pounds off. Adjustments are made to your chin and cheeks to make it look slimmer. The working of the app has been visually illustrated in the video below.
To make sure that people pay attention to their effort of promoting a healthy body image, the cofounder of Pretty Smart Women LLC has taken up the SkinneePix Challenge where she has taken two photos of her, one untouched and the other where she is 15 pounds lighter. She has started a healthy diet and exercise to make sure that she reaches her goal to lose 15 pounds. The app has managed to gain instantaneous popularity but we aren’t sure of its success as it has obtained mixed reviews from end users and media houses.