In the mad frenzy of smartphone launches, Micromax has come up with a new phone in its Canvas series called - Micromax Canvas MAd with a unique feature in India. It has an app that lets you earn points for every advertisement you view on it. MAD is short for Micromax Advertising Application - an app that will come pre-installed on the Micromax Canvas Mad A94 smartphone. As of now, it is not clear whether this app will be made available for other Micromax branded phones or not. Users can watch these ads and earn points that can be later converted into real cash that gets credited to your prepaid or postpaid account balance. Micromax has confirmed that the service will work for all opted-in subscribers across all telecom operators.
Coming to the Micromax Canvas MAd A94 features - We have a phone with 4.5-inch IPS touchscreen with 480 x 854 pixel resolution, that features the Android Jelly Bean 4.2.2 Operating system. Powered by a 1.2GHz quad core BCM23550 processor, the Mad A94 smartphone's tech specs list a 5 megapixel camera on the rear end as well as a 5 megapixel on the front side. The phone packs inside it a 1800mAh battery that offers a talk time of 5 hours and standby time of 150 hours. On the memory front, you will have 512 MB of RAM and an internal memory of 4 GB which is expandable by up to 32GB using microSD Card. Last but not on the specifications list are the connectivity options that include - Wi-Fi, Bluetooth, GPS and 3G. The phone is a s Dual-SIM (GSM+GSM) one and other than the advertising app MAD, the pre-installed ones include M!live, Opera Mini, Hike, Spuul, Kingsoft Office and BBM (Blackberry Messenger).
Shubhodip Pal, Chief Marketing Officer, Micromax said, “Micromax Advertising Application, MAd, is our unique attempt to create a win-win for the Mobile Eco-system where our customer not only gets delighted with the device hardware, but also with the unique application that will be supported across all GSM telecom operators and works well for both prepaid & postpaid customers. The launch of the MAd would be supported a clutter breaking 360 degree marketing campaign across print, online and TV. We have already kick started the digital leg of the campaign with ‘Guess the Ad Campaign’ which has received an overwhelming response from the ad-crazy audiences across social media platforms. First of its kind, the campaign is truly a tribute to the advertising world appreciating some amazing advertisements by leading brands.” Speaking about the launch, Rahul Sharma, Co-founder, Micromax said “With the launch of Micromax MAd, we aim to create a powerful medium to interact, engage, entertain and connect with the consumers by lending them our ears to voice their areas of interest, preferences and incentivizing it for them through reward."
The app is free and the phone is being priced at Rs. 8,490. With all those features, do you think that the Micromax Canvas MAd A94 phone will climb the Best Buy list for Indian consumers? Share your thoughts with us in comments below.