Meet Peggy: The Smart Clothes Peg From Australia’s OMO

Unilever’s laundry detergent brand OMO has unveiled the world’s first connected clothes peg named Peggy in the Australian market. Peggy which is currently in testing phase was unveiled today in Australia. The company is inviting users register themselves for the product on the company website. Peggy will be supplied on first come first serve basis to customers once the testing phase is over. While Peggy might be a promotional effort from the Australian equivalent of Surf, they have put some serious effort into the world’s first smart clothes peg. Peggy is painted orange for unfathomable reasons and underneath that gaudy colour shell it houses tons of sensors.


On top of Peggy we find a UV sensor, which is used to monitor the amount of sunlight. This helps the connected app to tell you if the conditions are suitable for drying clothes. This same information is cemented with the help of a temperature sensor and a humidity sensor. Both of the aforementioned sensors also let you know if the weather outside is being dominated by rain clouds or not. The connected app also lets you know if rains are imminent and you must collect the clothes from outside. This will be particularly helpful if you are away from home. You receive the notification wherever you are and you can either get back to home or ask someone else to do the job.


Since Peggy is being marketed with OMO, the connected app also features tools that help you with your wash cycle. For example, the app tells you which time is best suitable for washing your clothes. Depending upon your wash load, the companion app calculates the time that will be taken to complete the wash and dry cycles. The app also calculates how much time your clothes will have to be hung outside before they are dry. The app takes into consideration the ambient temperature and humidity information to calculate that time. Peggy houses a lithium-ion battery that is charged with the help of the microUSB port located on the bottom. The product page does not mention battery backup times nor does it mention the price of the product itself.


As Internet of Things get more crowded, does Peggy from OMO serve any useful purpose? Do let us know in the comment section below.

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