KFC Tray Typer Allows You To Continue Your Messaging Addition While Relishing Fried Chicken

At a time when fast food chains like McDonalds are pursuing a social media campaign “#KuchPalOffline” in India to persuade their customers to put down their phones and socialise more at their restaurants, KFC in Germany has started a promotional campaign that aims to facilitate your smartphone addiction. The fast food chain of restaurants sought the expertise of advertising agency ServicePlan to launch a promotional campaign called KFC Tray Typer. The KFC Tray Typer is a foldable keyboard that hooks up to your smartphone using Bluetooth. Since the KFC Tray Typer is durable enough to be wiped down and used again, you can now continue your social media or mobile messenger conversation without smudging your smartphone screen with chicken grease.

KFC Tray Typer 4
KFC Tray Typer 1 KFC Tray Typer 2 KFC Tray Typer 3

The KFC Tray Typer as the name suggests is laid out on your food tray and although it is not mentioned explicitly in the news source, it can probably without grease smudges, we still do not know if it can withstand a fizzy drink spill. As you can see from the images above, the company has included ergonomic additions to Tray Typer by dividing the keys into three clusters which make it easier to type. The advertising agency handed out KFC Tray Typer to all customers during the inauguration of new KFC outlets in Germany. The agency encouraged them to instigate geo-located social media discussions and they were so popular among the public in fact every single one of them was taken home by customers.


Since the KFC Tray Typer was a promotional campaign there is a good chance that it shall never become an addition to existing KFC outlets like the Pizza Hut's New Giant Touch Screen Table Lets You Customize Your Pizza On It at US Pizza Hut restaurants but it’s still a good marketing ploy provided customers do not swipe them after every meal at KFC.

Source: #-Link-Snipped-# via KFC Tray Typer keyboard is finger clickin’ good - The Verge

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