How do companies conduct online and offline data analysis?

Replies

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  Kaustubh Katdare

  #-Link-Snipped-# - Web development is a vast domain and you'll have to ask very specific questions so that we can answer them.
  
  

  sr patil

  how does companies analyse online and offline data analysis ? In case of web sites such as zovi , amazon how they track there traffic , performance and many things

  The companies you've mentioned track LOT of data. For example, Amazon will track huge number of parameters to enhance their operations and profitability. The traffic can be tracked using Google Analytics software to a great extent. It will give you information about the users like -
  

  • What search query they typed in Google to find your page / website.
  • Which page on your website did they arrive on
  • Which links they clicked
  • How much time did they spend on the website
  • What were the products they looked at
  • How much time did they spend on the product page
  • Did they click on 'Buy Now' button? If yes, did they complete the purchase or aborted the purchase process etc.

  This information can be tracked using Google Analytics, which is a free service. How Google does it - is very complicated. Google Analytics requires the website to have a small JavaScript code running in the header or footer of the website so that it's loaded on every new page-load.
  
  If you know JavaScript - you'll know that you can keep track of lot of activities of the user.
  
  Does that answer your question? Feel free to ask more questions if you have doubts.
• 

  rahul69

  On large scale-- Data Mining
  On small scale-- Cookies
  😀
• 

  sr patil

  sir, thank you . but i read that companies are using different language such as ruby , python for faster analysis so what kind of knowledge i should have so that i will know the details of online or offline data analysis
• 

  Kaustubh Katdare

  sr patil

  analysis so what kind of knowledge i should have so that i will know the details of online or offline data analysis

  When it comes to data analysis, you'll find out that Python is more popular than Ruby. It could be related to memory management where Python *might* be way better than Ruby.
  
  Again, what knowledge you should have would solely be determined by the kind of task you're going to perform. If you just want to know the details of online and offline data analysis; you need not know programming. Could you explain what exactly is the task you wish to perform? That should attract better answers here.