Google Extends Its 'Billion Dollar Arm' To Acquire Videogame-Streaming Company Twitch
Google's reportedly seeking a bigger share in the videogame-streaming pie with the acquisition of Twitch, a San Fransisco-based enterprise which offers a similar service. Variety reported that 'sources familiar with the project' estimate the deal to cost $1 billion, and the service shall then be incorporated into YouTube. Both companies so far have declined to comment on this development.
Started by Justin Kan and Emmett Shear in June 2011, Twitch allows users to broadcast and watch free LIVE game-play videos streaming from Playstation 4 and Microsoft Xbox consoles. This company enjoys over million monthly users, with nearly a million registered members uploading videos every month. The startup raised $20 million funding from investors, including the GTA game publisher Take-Two Interactive, among others.
The talks are at an infancy stage, and the deal isn't imminent. If the deal does materialize, it would be the biggest for YouTube since its time with Google in 2006. Reportedly, Twitch has already declined other lucrative offers (including one from Microsoft) for Google.
Started by Justin Kan and Emmett Shear in June 2011, Twitch allows users to broadcast and watch free LIVE game-play videos streaming from Playstation 4 and Microsoft Xbox consoles. This company enjoys over million monthly users, with nearly a million registered members uploading videos every month. The startup raised $20 million funding from investors, including the GTA game publisher Take-Two Interactive, among others.
The talks are at an infancy stage, and the deal isn't imminent. If the deal does materialize, it would be the biggest for YouTube since its time with Google in 2006. Reportedly, Twitch has already declined other lucrative offers (including one from Microsoft) for Google.
Replies
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Rajni JainIt is a win-win situation for both You tube and Twitch.
Twitch will help You tube in growing its market with its awesome video library of game play, and cash rich Google with enable Twitch (a start-up) to spend more on the innovations.
Meanwhile, if someone say if the deal will be signed off, let me remind you it happens very rarely that Google eye on something and did not get that.
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