In the last decade web logs (blogs) started gaining popularity by turning an average Internet user into a content publisher. With the popularity of the blogs, the comments system began gaining popularity as well and as a result several startups sprung up in the comments domain ( Disqus , IntenseDebate etc.). Few months ago, the social networking giant Facebook to launched their own comments system. Google couldn't afford to remain behind in the race. The first news of Google developing its own comments system for blogs surfaced last year when a Google engineer declared in a private conference that Google indeed is in the process of developing a blogs comment system. Today popular publication 'The Verge' ran a post that highlighted the possibility of the proposed blog comments system. It's not clear whether the comments system is going to be an extension of the Google+ social network or a stand alone system that will gel with any of the popular blogging platforms like Wordpress, blogspot (Google's own), tumblr, posterous etc. Do you think it makes sense for Google to really go after the blog comments? Is it really a that big business? On a related thought; if Facebook's in; Google has to be! What's your take?