Flipkart has announced the 'Same Day' delivery guarantee, if you are located in Mumbai, Delhi, Bangalore, Noida, Gurgaon, Faridabad, Kolkata, Navi Mumbai or Thane. The condition is that you should place your order before 12 noon and Flipkart promises to deliver your order at your on that day itself. Flipkart's so confident that as an introductory offer, they're promising to deliver your order free of cost (up to Rs. 5000) if they are unable to fulfil the promise. However, the faster service comes at a price and while the regular price is going to be Rs. 200; you can get it for Rs. 140 for a limited time, till April 30. You will get 'Same-Day' delivery option while checking out the items in your shopping cart. Note that the orders are delivered till 9 PM every day. This new, faster deliver service comes in addition to Flipkart's already successful 'In-a-day' delivery guarantee. If you are located in Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Noida, Pune, Ahmedabad, Chandigarh, Faridabad, Ghaziabad, Gurgaon, Jaipur, Kolkata, Nagpur, Agra, Ambala, Bhatinda, Davangree, Hissar, Hubli, Ludhiana, Meerut, Navi mumbai, Panipat, Patiala or Thane, you can get your order delivered the next day, provided you place your order by 6 PM. The charge for in-a-day guarantee is Rs. 90. Flipkart's been working on improving their delivery model for a long time now and has already established it's own courier service. I've following questions:- Do you think price of Rs. 200 is justified on same day delivery guarantee? Shouldn't Flipkart deliver the goods as soon as they can; anyways, without charing the customer extra for the service? How important it is for you to get your order delivered in shortest possible time? Do you plan to use the service anytime in near future? If yes, what's your reasoning?