Flipkart has announced the launch of Flipkart First - a premium customer subscription service that treats the users as VIPs. While there is no information available about the subscription charges, I thought of compiling a list of advantages of this new service. Those who know about the Amazon Prime service may quickly notice that Flipkart's leaving no stone unturned to match up with Amazon. Let's see how it holds up. First things first: The Flipkart First subscribers will get 'free in-a-day delivery' guarantee; which otherwise is available for Rs. 90 per order. The company also promises 60 day replacement (regular 30-days). There won't be absolutely no shipping charges for the orders that you put and the customer care executives will provide you with extra smile and attention. Those who love getting pampered would definitely subscribe to the service. As a promotional offer at the launch, Flipkart's offering 75,000 users free 3-month subscription. Flipkart's encouraging the users to enter their existing account email. No criteria for selection has been specified; but I'm guessing that the most regular customers will get the subscription free of cost. The subscription charges are yet to be disclosed, but the service is going to be annual one. If you order from Flipkart regularly, you might just want to subscribe to the service. I personally think that Flipkart would charge somewhere around Rs.999 for the service. Do you think that's a great price to pay for all the benefits that you get? Let me know your thoughts.