Flipkart First : Advantages, Benefits & Subscription Charges

Discussion in 'Entrepreneurship | Startups' started by Kaustubh Katdare, May 8, 2014.

  1. Kaustubh Katdare

    Administrator

    Engineering Discipline:
    Electrical
    Flipkart has announced the launch of Flipkart First - a premium customer subscription service that treats the users as VIPs. While there is no information available about the subscription charges, I thought of compiling a list of advantages of this new service. Those who know about the Amazon Prime service may quickly notice that Flipkart's leaving no stone unturned to match up with Amazon. Let's see how it holds up.

    First things first: The Flipkart First subscribers will get 'free in-a-day delivery' guarantee; which otherwise is available for Rs. 90 per order. The company also promises 60 day replacement (regular 30-days). There won't be absolutely no shipping charges for the orders that you put and the customer care executives will provide you with extra smile and attention. Those who love getting pampered would definitely subscribe to the service.

    As a promotional offer at the launch, Flipkart's offering 75,000 users free 3-month subscription. Flipkart's encouraging the users to enter their existing account email. No criteria for selection has been specified; but I'm guessing that the most regular customers will get the subscription free of cost.

    The subscription charges are yet to be disclosed, but the service is going to be annual one. If you order from Flipkart regularly, you might just want to subscribe to the service. I personally think that Flipkart would charge somewhere around Rs.999 for the service. Do you think that's a great price to pay for all the benefits that you get? Let me know your thoughts.
     
    #1
  2. SarathKumar Chandrasekaran

    Engineering Discipline:
    Automobile
    It would be a great deal for regular flipkart users.I think the subscription charge is reasonable for a regular user
     
    #2
  3. Rajni Jain

    Rajni Jain Star

    Engineering Discipline:
    Computer Science
    In my opinion Premium customer subscription service is useful for those who order things online very frequently. Minimum purchase of Rs.500 is required for free delivery otherwise some additional charges (depend on seller) have to be paid every-time. Also some people cares about how fast they get their product,with this service item will be delivered next day without additional charges.
    Amazon Prime also offers to share free two day shipping with four other members in your household.Will this also offered by flipkart too?
     
    #3
  4. Harshad Italiya

    Moderator

    Engineering Discipline:
    Electronics & Communications
    I just receive a mail that I am Flipkart First Subscriber.
     
    #4
  5. Kaustubh Katdare

    Administrator

    Engineering Discipline:
    Electrical
    Ha, looks like they are sending it to almost everyone who subscribed. Got the same mail just a few minutes ago :) Will definitely try out.

    PS: WHich mean I'll have to spend money on Flipkart. Nice marketing ploy! :D
     
    #5
  6. Harshad Italiya

    Moderator

    Engineering Discipline:
    Electronics & Communications
    Not Everyone ! 75K but still that is not small number. ;)
    May be they have checked the account and based on the order they have placed they sent invitation. :rolleyes:
     
    #6
  7. Harshad Italiya

    Moderator

    Engineering Discipline:
    Electronics & Communications
    Any idea from when we can use this advantage? I just try to purchase one mouse but it still shows shipping cost extra there.
     
    #7
  8. Ambarish Ganesh

    Engineering Discipline:
    Mechanical
    Ok, that makes three CEans so far! :D
     
    • Like Like x 2
    #8
  9. Kaustubh Katdare

    Administrator

    Engineering Discipline:
    Electrical
    They're yet to announce the start date of the subscription. Wait for a week to get details from Flipkart.
     
    #9
  10. Harshad Italiya

    Moderator

    Engineering Discipline:
    Electronics & Communications
    Yeah ! Or I will use Flipkart App to get free shipping for 300/- INR. :mrgreen:
     
    #10
  11. Kaustubh Katdare

    Administrator

    Engineering Discipline:
    Electrical
    Okay, got my "Flipkart First" subscription activated, and it'll continue till September 10. The benefits include-
    • Free Standard Shipping
    • Free In-A-Day Guarantee Delivery
    • Priority Customer Service
    • Discounted Same-Day Delivery at Rs. 70 (Not available in Nagpur as of now)
    The subscription fee is Rs. 500; which looks quite reasonable to me because I'm planning to use Flipkart more often for purchases.

    Do you think Rs. 500 is on the higher side or just right?
     
    #11
  12. Harshad Italiya

    Moderator

    Engineering Discipline:
    Electronics & Communications
    But all those feature on WS Retail only while there are lot of other seller from where we used to buy.
     
    • Like Like x 1
    #12
  13. Kaustubh Katdare

    Administrator

    Engineering Discipline:
    Electrical
    Right, and that's an important point to note actually. I think most of my purchases are from WS Retail so it should be all good.
     
    #13
  14. Karthikeyan jaisankar

    Engineering Discipline:
    Mechanical
    how to became a premium subscriber??? among the 75,000members :-\
     
    #14
  15. Abhishek Rawal

    Moderator

    Engineering Discipline:
    Electronics & Communications
    #15
  16. Kaustubh Katdare

    Administrator

    Engineering Discipline:
    Electrical
    You can become one by paying annual fee of Rs. 500. I think its totally worth if flipkart offers one day delivery at your location and you buy from them frequently. Currently available only on products sold by WS Retail, a subsidiary of Flipkart.
     
    #16
  17. Ankita Katdare

    Moderator

    Engineering Discipline:
    Computer Science
    #17
  18. Kaustubh Katdare

    Administrator

    Engineering Discipline:
    Electrical
    The biggest advantage is that you don't have to pay Rs. 90 on every item for next day delivery. That results into HUGE amount of saving if you are a regular buyer on Flipkart. Second - they contact you first for any pre-orders or upcoming popular items.

    For regular buyers, Rs. 500/year is justified.
     
    #18
  19. Harshad Italiya

    Moderator

    Engineering Discipline:
    Electronics & Communications
    Yes, I ordered few small things on which there were shipping charges but because of this service I got them free. So there is approx 200Rs saving. There is no next day delivery on my city so I can't take more benefit.
     
    • Like Like x 2
    #19
  20. Ambarish Ganesh

    Engineering Discipline:
    Mechanical
    Haven't used the service. For the volume and the frequency that I shop online, 500/- seemed a bit too much. And I don't really mind receiving things 2-3 days after I order them. For gifting purposes I may spend 90/- or 200/- extra for next-day or same-day delivery respectively, but that's very rare. :) Have spent 90/- once, never 200/-.
     
    #20
: flipkart

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