When it comes to product design of our times, Apple's Jonathan Ive is a world leader. He was instrumental in designing almost all of Apple's fate changing products from iPod to the latest Macbook Airs, OSX and iOS 7. We recently wrote about the Leica Camera Sir Ive designed. Today, I stumbled upon a desk designed by Jonathan Ive (for real) - I've began wondering if these designs are over-rated? First, there's nothing special or 'fascinating' about the table, or the camera or even the 'flat' icons and overall colors Ive chose for iOS. Yet, they've been treated like the design standards. Let's make it simple - his designs are - SIMPLE. If the simple is the new 'awesome', then we'll have to give it to Mr. Ive. I'd like this discussion to go beyond 'yes' or 'no' type comments. It's a fact that Ive's designs have led others to think differently (or may more uncomplicatedly). If you like Ive's designs and think they redefine everything - you'll have to convince others. If you agree with the topic; share why simplicity is what we need?