AMD or Advanced Micro Devices, the world's most popular chip-maker, next only to its mega rival Intel, is now launching two new families of mobile chips. Based out of Sunnyvale in California, AMD wants to refine its own silicon product to produce excellent performance delivering all-in-one chips or what we would technically call the accelerated processing units (APUs), the ones they embed in Sony's PlayStation and Microsoft's XBox, the gaming consoles we love. Unlike its rival, AMD has always focused on Windows desktops, laptops and tablets, while completely ignoring the huge Android segment. But now, the picture could change. AMD could come tor Android. After all, by combining graphics and processing these chips are the step towards bringing faster and more power efficient laptops in the market. Speaking to the people over at VentureBeat John Taylor, vice president of corporate communications at AMD, said that “These chips will have high-performance and operate on low wattage. We are targeting both PCs and Android devices. With Windows 8 and touchscreens, there is more flexibility in the market.”
AMD has plans to showcase its new devices with the latest processors at the Computex 2013 next month, while waging a war with Intel, who is also expected to lay out its own new lineup of chips then and there. So, among the new and advanced silicon chips, one that was earlier code-named Temash, will now be called the 2013 AMD Elite Memory APU, a quad-core chip built with a 28-nanometer manufacturing process and will target the 13-inch or smaller screened tablets and laptops. Another chip earlier code-named as Kabini, will be the new 2013 AMD Mainstream APU which will work on the entry-level laptops while a third one that was previously called Richland will be a low-power version of the 2013 AMD Elite Performance APU will focus on thin laptops with high performance. Calling them the AMD A-Series APU and packing them with dual-core and quad-core configurations, the core of the chip will be based on the Jaguar microarchitecture, which combines an x86 central processing unit (CPU) with a Graphics Core Next AMD Radeon 8000 series graphics chip. The company claims that the devices using it will have up to 12 hours of resting battery life.
With deals with the big shots among computer makers like HP, Acer and Microsoft, AMD believes that its visual computing technology and dedication to the software community with the APU architecture sets them apart from the competition and enables us to deliver the best in any hybrid device or PCs and tablets. The developers have a good news that they get gesture-control software packaged with the chips so that they can do stuff like controlling the user interface with hand gestures. Making a comparison with Intel's Clover Trail or Bay Trail, AMD said Temash also has support for DirectX 11, Windows 7 and USB 3.0 ports.
It was great to hear what Mr. Taylor had to say about the recent trends. He shared his opinion by saying, "The PC industry got a lot wrong in 2012. Where is the stuff that makes the hair on the back of your head stand up? None of it is happening in PCs." If his company plans to right the wrong, hear up what he added, "They don’t want Intel to be the brand that computer buyers notice," Taylor said. "They want to get tailored technology solutions." How do you like the way we are headed in the future with these new chips? Share with us in comments.