Bad Karma At contentSutra. Site Sputters After Being Bought By The Guardian.

[CE-InFocus]

Only three months after the British newspaper publisher The Guardian Group bought Rafat Ali's ContentNext Media and his collection of blogs for a reported $30 million, one of those blogs is sputtering badly. The blog in question is contentSutra, the Indian counterpart to its bigger and better known brother, paidContent (both cover the business of digital media). Until recently, contentSutra was ContentNext's second biggest blog, even beating out mocoNews. But if you look at it now, traffic has dropped off a cliff. Posts are sporadic, and mostly consist of news roundups or the occasional post from the editors at paidContent. ContentNext and the Guardian are currently in talks with media companies in India for possible syndication and cross-promotion deals. Rumors are going around that ContentNext has been in talks with HT Media (publisher of the Hindustan Times), 9.9 Media, and others. We also received a tip that the Guardian is trying to unload contentSutra all together, but Rafat Ali says that is not true.In any event, the site is not doing as well as it once did. The editor who built up contentSutra for two years, Nikhil Pahwa, left at the end of May, and launched his own competing blog, Medianama, a month later on June 27.

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