San Francisco startup RocketOn, the company behind a virtual world platform that bares the same name, has more tricks up its sleeve and is today showing off the second product it created. The web application it's introducing today is dubbed Blerp, and its ambition is to turn the Web into a giant interactive message board by making it possible for visitors to add text comments and multimedia to existing web pages and share them with their friends.Under the motto 'layer the web!', Blerp aims to enable people to enrich web pages with an additional layer of content with the ability to let others join in on the fun at any time. RocketOn is calling the concept Hyperlayers, and if the idea makes you think of social annotation services like Reframe It, Diigo or Fleck, that's because it's taking an extremely similar route with Blerb.

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