English - 2006

[Neha]

I think, you should set a certain time period for a question to be answered, and post the answer when the time period z over coz it will take years to solve a single test otherwise...watsay?

[aashima]

Originally Posted by Neha

I think, you should set a certain time period for a question to be answered, and post the answer when the time period z over coz it will take years to solve a single test otherwise...watsay?

Thats a nice idea Neha but I wanted maximum number of CEans to try the questions. Setting a time might not fullfill this. But then thats true it'll take years to solve the entire paper otherwise. I'll be now frequent than before to put up the answers and questions.

[aashima]

Assuming there ain't any more takers on this, I am letting the answer out.

The correct one is option (2).
Going with the direction of the passage, the last line is stating ‘now all players “profess” to seek only peace’. Profess means to mask or to pretend. Thus the option choice (2) which talks about the veil being lifted is the most logical completion of the passage. More so this also follows from the source of the text.

[aashima]

Now the third question.
Ques: I am sometimes attacked for imposing ‘rules’. Nothing could be further from the truth. I hate rules. All I do is report on how consumers react to different stimuli. I may say to a copywriter, “Research shows that commercials with celebrities are below average in persuading people to buy products. Are you sure you want to use a celebrity?” Call that a rule? Or I may say to an art director, “Research suggests that if you set the copy in black type on a white background, more people will read it than if you set it in white type on a black background.”

(1) Guidance based on applied research can hardly qualify as ‘rules’.
(2) Thus, all my so called ‘rules’ are rooted in applied research.
(3) A suggestion perhaps, but scarcely a rule.
(4) Such principles are unavoidable if one wants to be systematic about consumer behaviour.
(5) Fundamentally it is about consumer behaviour — not about celebrities or type settings.

And I expect a healthy response this time, Come on CEans. All the best.