 Google better than Microsoft to work for: Students
Bangalore: Google is more attractive employer than Microsoft according to the first global index of employer attractiveness by Universum. Google tops the list of Global Top 50 Business and the Global Top 50 Engineering employer. As compared to Google, Microsoft is on the third position on the Global Top 50 Business for attractive employers. After Google, PricewaterhouseCoopers is on the second spot in the Global Top 50 Engineering employers list.
Universum's global index of employer attractiveness is designed to assess the world's most powerful employer brands. Google is, by far, the ideal company to work for according to 120,000 students from top academic institutions worldwide. The positions occupied by the Google and Microsoft are clear indications of their success related to talent attraction and retention.
"These companies in the Top 50 really work with employer branding strategically. The Big Four, for example, are all in the top 10 business ranking, as they have employer branding as part of their business strategy. Many associate their corporate brands to people. This is normal for the service industry, but it's a new approach for other companies. These companies are in the Top 50 because they are focused, consistent and differentiate themselves in their communication." said Michal Kalinowski, CEO of Universum to Softpedia.
Students from U.S., Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada, and India have helped define the world's top 50 most attractive employers, Universum explained. In this regard, the list with the best employers to work for emphasizes the globalization of the talent market. Google, Microsoft and IBM are, in this context, attractive employers because students are aiming for an international career with multinational companies capable of offering secure employment.
But what can be other reasons to be attracted more towards Google. Here are few good reason: The campus in Mountain View strictly follows the company's founders, Sergei Brin and Larry Page, orders that food (it's free) should not be away more than 150 feet from the employees. So, Google runs 11 free gourmet cafeterias and scores of snack rooms, which contain cereals, candy, nuts, yogurt, carrots, fresh fruit and other snacks, and dozens of drinks, including soda and make-your-own cappuccino.
If an employee wants to buy a hybrid car, Google pays up to $5,000 to the employee for environmentally friendly effort. If employee has a baby, Google pays $500 to buy baby stuff. Drop off laundry and get it dry cleaned for free. Get onsite free massage and haircut, and an oil change or wash for the car. Work is such a cosy place that it's difficult for Google employees to leave office.
source :siliconindia | 
5th November 2009, 11:30 AM
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