[crook]

Hi everyone. I was watching a TV show and an advertisement got me thinking. The product in the ad was priced at $49.99. I wonder why the price was $49.99 and not $50!

I am sure many of us have pondered on this question. Can anyone among us explain the reason behind this pricing to me? I don't want to be mad when I see a product listed at $99 and not $100!