Quote:
Originally Posted by no_atkt
hrithik/sachin endorsing a brand for some reason appeals to a section of people and they trying to emulate them end up buying the product whther they use it or whether it is good is a differnet matter altogether
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Well i guess this comes under the marketting strategies. If the companies persuade these famous celebraties to endrose for their products offering them a huge sum of money, its the public only that gets into the trap. We very well can compare the consumption of Coke, Pepsi with that of Mirinda. Or in a way we can say, we prefer star endrosed products than any other. If thats what influences people, why would any company leave the opportunity?