Frodo

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Of course, we remember most of the things by linking them with something we already know. Now our aim is to improve the way we link the new things with the existing ones in our brain.
As someone said above, we tend to remember stuff which is unusual. There are a number of memory techniques to achieve this. Don't worry about making a hard-disk of your brain, there are lots of TBs in it for you to utilize. Moreover, the more you know, the more creative you are
-The Big K-