[raj87verma88]

The order of the world right now is that the thing should be cheap and affordable. India and China have a very cheap human labour. Anything produced here will cost much less then made in other countries.
As the population of the world increases the demand for goods increases. Some years ago people used to buy things that would stand the test of time and were the best. If it stopped working for a reason they would fix it. Nowadays people don't have time to keep a thing for such long and even to get it fixed. If it is cheap and readily available, throw it, buy a new one. Thats the philosophy.
The entrepreneurs in Italy should understand this. Ferrari is a top class car while the Nano is just the worlds cheapest car. The use and throw variety. But tell me how many people can afford a ferrari and how many will buy a nano. This was just an example.